MAILCHIMP DATE FORMAT
Birthday is not the same as Date.
A Mailchimp Birthday field is intended for recurring birthdays and uses month/day without a year, such as 07/21. A normal Date field stores a full date.
Birthday: MM/DD
If a column is mapped to Birthday, a full birth date such as 1990-07-21 should be reviewed before import rather than blindly treated as a Birthday value. ReadyRows flags values that do not match MM/DD.
Date fields
Mailchimp Date merge fields support several full-date patterns. ReadyRows recognizes common documented patterns such as YYYY-MM-DD, YYYY/MM/DD, DD-MM-YYYY and MM/DD/YYYY, and flags ambiguous or unsupported values for review.
Check your audience file
Upload the file locally to see birthday/date warnings alongside email and delimiter checks.
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